Qualitative Methods in Business Research Methods

Question: Discuss about the Qualitative Methods in Business Research Methods. Answer: Introduction: The aim of the following paper is to outline a proper research methodology for the provided case study. At the same time, the paper would point out the feasibility and probable contribution on the current situation of corporate governance and ethical behaviour of the considered research. Considering the given case study, this says that Mr. Jones is pursuing a research on the ethical cultures of the boards in time of confronting with the issues of customer bribery in any of the Celtic nations like Wales or Scotland or Ireland. It is understandable that the possible research question, the answer of which is anticipated to be achieved through the concerned study is related to Mr. Joness belief that companies with Celtic background holds more ethical responsibilities than those belonging to the English background. Therefore, a proper set of research questions for the concerned research project should be the following key variables, which are Celtic and ethical. With the help of the above designed research questions, the concerned researcher will be able to establish whether the companies of Celtic backgrounds have more ethical concerns than those of English background or not. However, for the considered project purpose, a convenient research design would be experimental and quasi experimental research design. The reason behind selecting the above mentioned style is because of the researchers concept that indicates that business companies from the Celtic background have better ethical perspectives. Therefore, understandably according to the researchers conceptualization, the variable of business ethics is manipulated or determined by the other variable Celtic. In the experimental and quasi experimental research design, a research project attempts to examine the effects of one variable upon one or more variables (Bryman and Bell 2015). Nevertheless, it is required to mention here that among experiment and quasi experiment research design, the quasi experimental research design should be selected as per the reason; the researcher has not chosen the independent variables randomly (Hair 2015). In the quasi experimental style, research projects become selectiv e and particular regarding the research variables (Mackey and Gass 2015). Most significantly, in order to accomplish the research design, the research project would have to procure casual hypothesis as the quasi experiment research design mainly tests the casual research hypothesis (Panneerselvam 2014). The advised research design would be better than the research design approached by Jones due to the reason that with the help of the mentioned design, the research project would successfully identify as well as establish comparison groups, which would have proper validity. On the other hand, the research design would efficiently accompany the motivation of the researcher behind doing the particular research. It has been identified from the given case study that the researcher Mr. Jones has found out that no research on ethical cultures of companies when confronted with bribery issues has been taken place in the Celtic territories like Wales or Scotland. Most significantly, the given case study says that the researcher has acquired valid and significant responses from more than half of the selected companies. It is indicative of the truth that the researcher is getting impressive responses for the project. Therefore, it is understandable that the actual motivation of the author or the researcher regarding the project is the positive result that the person has already acquired from near about 23 respondent organizations. Additionally, it can be also said that the author or researcher of the concerned project is encouraged after knowing the fact that his project would be probably the first evident of a research that identifies ethical behaviours of Celtic business organization in time of confronting issues of bribery. The case study has initially indicated that there are no such clear evidences of experimental researches on the distinct topic in the Celtic nations. Therefore, the motivation is justified. In the context, it is essential to mention that the chosen variables Celtic and ethical decisions do require having valid as well as reliable measures. In order to achieve a valid and reliable measurement, it would be necessary to utilize the ratio level (Saunders and Lewis 2014). With the help of the ratio level, the project would simply make categorization of the collected responses. At the same time, the particular measurement procedure would be helpful in allowing a comparison with a proper extent to which the differentiated subjects hold the dependant variable. Most significantly, with the help of ratio level of measurement, it would be easy to acquire a numerical data regarding the comparison, which would enlighten the present premise of research (Wilson 2014). The procedure for measurement will be reliable as the particular way of measuring the variables, give an appropriate measurement of chosen variable through numeric data, which seldom proves inefficient. On the other han d, a casual yet elaborative categorization would be also achieved. Therefore, following the selected measurement procedure for the variables, the convenient research philosophy and research approach would be positivism and deductive approach respectively (Zikmund et al. 2013). In terms of research method or the process of collecting data, along with the survey or quantitative technique of primary research, the qualitative technique or interview method would be also required in order to get through information. The interview process will be significant to pursue in depth and critical evaluation of the essential and recognized factors related to the particular variables (Blumberg et al. 2014). Therefore, both qualitative and quantitative analysis techniques would be helpful. In this respect it is essential to mention that the accomplishment of the considered research project would be a significant piece of contribution for determining the role of race and cultural aspects on the corporate governance and ethical responsibilities. It is a true fact that no significant research paper is there, which has investigated the ethical responsibilities taken for addressing customer bribery by the Celtic companies with board of directors (Liang et al. 2014). Therefore, the contribution of the considered approach will prove helpful for the customers of the Celtic nations. With the help of the proposed research, the people of two nations will come to know about which business organizations are ethically right for them. At the same time, the project would help the international business organizations who are or will be interested in making business with the business organizations of the Celtic territories (Liang et al. 2014). Moreover, it is required to mention here that for the academic individuals like Mr. Jones, who are interested about the field of corporate governance and business ethics, would find the considered research project very helpful. They could acquire significant data regarding corporate ethical responsibilities of both the business organizations of Celtic region and England. Most significantly, for the author or researcher, the achievement of the research project would not only help internal and domestic business sector or the customers, but also would help him to obtain a cohesive as well as coherent answer regarding his concept. Nevertheless, in terms of recommending improvements, it needs to say that the project should acquire both qualitative and quantitative data from both companies from Celtic and English background. The research would turn out to be completely vague and inacceptable if no data would be collected from organizations of English background. References Blumberg, B.F., Cooper, D.R. and Schindler, P.S., 2014.Business research methods. McGraw-hill education. Bryman, A. and Bell, E., 2015.Business research methods. Oxford University Press, USA. Eriksson, P. and Kovalainen, A., 2015.Qualitative Methods in Business Research: A Practical Guide to Social Research. Sage. Hair, J.F., 2015.Essentials of business research methods. ME Sharpe. 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